How To Use Instagram Stories Quiz Stickers

Instagram Quiz Stories Sticker

Using Instagram Stories stickers is a fun and easy way to increase engagement with your followers especially when using location, mention, hashtag, poll, emoji slider, countdown, question and shopping. Now there is a new kid on the Instagram Stories sticker block, the recently released new quiz sticker.

The new Instagram Stories quiz sticker lets you create a trivia-style multiple-choice question and it is  available for you to use now, no matter your following count. Like all stickers how you use them will make an impact on their effectiveness in boosting engagement.

How does it work? 

Create an Instagram story 
Skip this section if you know how to create an Instagram Story  

  1. Tap the plus button on the top-left side of your home screen or swipe left in your Feed. You can also quickly launch Stories by swiping right from the main screen.
  2. Tap the circle button at the bottom of the screen to take photos or tap and hold to record a video. You can also choose to start a live event or a Boomerang or put the app in hands-free mode. To add photos or videos from your gallery, swipe up on the screen or tap the photo icon in the lower-left side of the screen. 
  3. Edit the photos or videos with text or add a drawing as you normally would. 

Create your quiz sticker

  1. To get started go to the sticker gallery and tap the quiz sticker button to add it to the Instagram Story you're creating. 
  2. Next, give your quiz a name 
  3. The write out your own question or you can use the dice (at the bottom of the screen) to randomly generate a question.
  4. You can then customize your answer choices, you can have from 2 to up to 4 options. The “correct” answer will be highlighted green and you can change this by clicking on the corresponding letter. 
  5. By tapping the colour wheel at the top of the scree you can customize the colour of your quiz 
  6. Once you’re finished, with putting together your quiz click "Done" (top right corner of the screen)
  7. You can then adjust the placement and size as you would with any other sticker. 
Sharing your story
Skip this section if you know how to share an Instagram Story  
  1. Tap the Your Story button (bottom left hand corner) to share to your Story. 
  2. Tap the Close Friends button (second from bottom left hand corner) to share to your Story with Close Friends only. 
  3. If you click the Send To arrow icon, you can shoot your image to one of your friends as well as your Story. If you do send it directly to a friend the image will disappear as soon as your friend sees it.
  4. You can also tap on the Save icon (arrow at op of your screen) to save your image or video on your phone. 
What will your followers see? 
  1. When someone responds to your quiz, they’ll see which choice is the leading response at any given moment and see whether they got it right. 
  2. If they watch your story again after answering it, they’ll see the latest leading answer.

To check out your quiz results

  1. Open your Story either via Insights or by clicking your profile picture
  2. Once you've opened up the story swipe up to view how many people responded to each option plus who responded and how they answered.
  3. You’ll also be able to see how each person voted.

How to Use the Instagram Stories Quiz Sticker for Business

Like the rest of Instagram’s interactive story stickers, I expect the new quiz sticker on Instagram Stories to be an instant hit with businesses — mostly because there are just so many different uses!

Some examples and ideas for how brands are:

  • You can run a quiz to see how well your fans questions about the brand's history. This might be what was the hero colour last season, who was the face of their summer campaign, or even what year was the brand launched. It also helps to further educate your followers about the brand. 
  • The quiz feature lends itself to finding out more information about your fans. You might want to quiz them on their habit that are relevant to your product or service, find out whether they think they'll be popping into store (online or bricks and mortar) this week, or find out which product/colour is their favourite. 
  • You could ask which is the hottest item this week. A restaurant might share options from their menu and ask which is the biggest seller. This creates engagement and educates their fans on the menu options available. 
  • The Quiz Sticker lends it self to also be used to promote current campaigns in a fun way. You could offer multiple offers as answers and the correct offer is what is currently available. This could be coupled with a follow up Story which features a direct link to how to claim the offer.
  • Generate hype around a product launch, you might offer up some hints and allow your fans to guess what the new product is, or even spread it our across several Instagram Stories with allowing fans to select the correct hint until your final quiz is around what the actual product is. This could be coupled with the countdown sticker for added hype. 
  • Encourage influencers and ambassadors who you are working with to use this tool to create branded content. You could provide them with suitable quizzes that they could share to help with your campaign. 

However you choose to use it, the new quiz sticker certainly offers a new creative option for businesses to boost their engagement via Instagram Stories.

Ready to start quizzing your audience? Are you planning to use the new Instagram Stories quiz sticker? I'd love to hear in the comments what you’ll be using it for.

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