Instagram has rolled out some major changes in the past month, including the ability for users to follow hashtags. I can already see from the small play around I have had with it both as someone looking for inspiration, as an influencer, and as a brand, that this new feature will have a positive impact on the way we use Instagram
Like me at first, you are possibly thinking "how is this different to the explore feature?" The explore feature uses an algorithm that brings to the surface content based on the your interests and past behaviors, along with "viral posts".
The new hashtag follow feature puts you in greater control of the content you see as you are pin pointing your interests. It gives you the ability to also refine categories within a hashtag by selecting in the image menu "Don't Show for This Hashtag" for images you don't think a relevant to that hashtag. It helps Instagram to learn what you’re really looking for with the hashtag and is particularly useful for hashtags that may have more than one meaning or have been hijacked for another meaning.
One thing I'm absolutely loving about this feature is that when you visit the page of a hashtag you like, you can also find related hashtags to follow or delve into.
So how will this help influencers, brands and the general user?
- One of the most important things to be gained is that it can be leveraged as a networking tool. You will be able to discover who is interested in the same products, places, activities, and brands as you.
- It gives you another way in which to be more visible to brands you might like to work with. Just find out their hashtag and be sure to use it as they should be following their own hashtag.
- When you’re on a project, it will be easy to find out who else is working on the product through following the hashtag.
- Find out what is being said about a brand and by whom.
- Discover what hashtags are commonly followed by people who post about your brand or a competitor's brand.
- Locate which users are creating great content that is relevant to the brad who you may wish to collaborate with.
For the general user
- Discover who is creating the best content in relation to your interests.
- Keep up-to-date about what’s going on in regards to your favourite products, places, activities, and brands.
- It opens up a whole new world of possible connections.
Feel free to follow me on Instagram at www.instagram.com/nictatt