Things To Do: Never Permanent

Never Permanent (a Semi Permanent Spinoff) is a new event coming to Melbourne on August 24th, 2023. The event is a full-day program of keynote talks and panel discussions exploring the intersection of creativity and technology. The lineup of speakers includes some of the world's most exciting filmmakers, authors, artists, and musicians, including Roman Coppola, Ta-ku, Mindy Seu, Serwah Attafuah, Joshua To + Nicholas Kamuda, Angie Abdilla, Jesse Woolston, and Justin Ridler. Behind the event is the team that hosts the acclaimed design festival Semi Permanent, known for its high-quality talks, workshops, and exhibitions. For over 20 years Semi Permanent has been bringing together the creative industries from across the world, hosting events in Sydney, Melbourne, Auckland, Los Angeles, New York, and London. The festival is a great place to learn from the world's best creative minds and to network with other creative professionals. Never Permanent promises to be a timely and thought

Uncover Hidden Gems on Instagram by Following Hashtags

How Following Instagram Hashtags Can Benefit You?

In 2018 Instagram rolled out the ability for users to follow hashtags. Over the years I have used this feature as someone looking for inspiration, as an influencer, and as a brand, it is has had a  positive impact on the way I use Instagram.

Like me at first, you are possibly thinking "how is this different to the explore feature?" The explore feature uses an algorithm that brings to the surface content based on the your interests and past behaviours, along with "viral posts".

The new hashtag follow feature puts you in greater control of the content you see as you are pin pointing your interests. It gives you the ability to also refine categories within a hashtag by selecting in the image menu "Don't Show for This Hashtag" for images you don't think a relevant to that hashtag. It helps Instagram to learn what you’re really looking for with the hashtag and is particularly useful for hashtags that may have more than one meaning or have been hijacked for another meaning.

One thing I'm absolutely loving about this feature is that when you visit the page of a hashtag you like, you can also find related hashtags to follow or delve into.

How will being able to follow hashtags help influencers, brands and the general user?

For influencers
  • One of the most important things to be gained is that it can be leveraged as a networking tool. You will be able to discover who is interested in the same products, places, activities, and brands as you.
  • It gives you another way in which to be more visible to brands you might like to work with. Just find out their hashtag and be sure to use it as they should be following their own hashtag.
  • When you’re on a project, it will be easy to find out who else is working on the product through following the hashtag.
 
For brands
  • Find out what is being said about a brand and by whom.
  • Discover what hashtags are commonly followed by people who post about your brand or a competitor's brand.
  • Locate which users are creating great content that is relevant to the brad who you may wish to collaborate with.
  • You can create and share a QR code for the hashtag, allowing other Instagram users to scan and immediately take them to that specific hashtag. 
For the general user
  • Discover who is creating the best content in relation to your interests.
  • Keep up-to-date about what’s going on in regards to your favourite products, places, activities, and brands.
  • It opens up a whole new world of possible connections.
Feel free to follow me on Instagram at www.instagram.com/nictatt

This post was originally posted 1/9/2018 and has been revised for 2022. 

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