If you asked anyone who works in social media a few months ago what they thought of Twitter they would probably tell you that it's noisy, full of spam, has lots of bots and that as a result has no real engagement or benefit for many users. I can say I would of said the same, however adding that there is value in having an account and posting occasionally just to tick things over, and that it shouldn't be the main social media platform that you focus your attention on.

Last month Twitter made a major announcement on how users and apps can automate tweets, in order to combat spam and political propaganda bots. Twitter says that this is “an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter — including elections in the United States and around the world.”

Instead of sending the same tweet from multiple accounts, users can now send one tweet and have multiple accounts retweet it, but they can’t use “bulk, aggressive, or very high-volume automated retweeting.” These changes coincide with what appears to be a significant attempt to purge bot accounts. The new rules are a pretty substantive change to the platform and they’ll have an effect on any app or company that cross-posts content to multiple accounts.

Developers (and users) are now banned from using any system that simultaneously posts identical or substantially similar tweets from multiple accounts at once, or makes actions like liking, retweeting, and following across multiple accounts at once. 

Some key points: 
  • The ban on bulk tweeting applies regardless of whether you’re posting a bunch of duplicate tweets at once or scheduling them across a longer time period. 
  • Apps can still cross-post alerts from other services (like RSS readers) to Twitter, but only to a single account.
  • Twitter will remove options not inline with the new rules from its own TweetDeck app, and third-party developers have until March 23rd to comply.
  • There are a few exceptions to the new rules with weather, emergency, or other public service announcements of broad community interest being allowed. So a fire warning for instance, could be posted across a lot of different accounts at once. 

Twitter offers two guiding rules for the new changes:
  • Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.
  • Posting multiple updates (from any number of accounts) to a trending topic with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic will not be allowed.

As a user of Twitter with both business and personal accounts, I'm excited about this change, even more excited than I was when Twitter increased the character limit. I have already seen an increase in engagement on Twitter and look forward to seeing more social in this social media platform.

I personally use a combination of manual and automation (via Crowdfire) to engage with my Twitter account. I use Crowdfire to create and share content that I genuinely have an interest in and think others might find just as interesting. To follow me on Twitter my handle is @nictatt.

To read more about these changes to Twitter visit the Twitter Blog.

A few days ago the The Iconic Sport Challenge 2018 kicked off. I took on my first challenge this morning, I woke up and I ran 5km to go in the draw to win a pair of Nike React Running shoes worth $200. I sadly didn't win, but I felt great (and sweaty) after my run, as it's the furthest I've run for awhile.

You've possibly forgotten about your New Year's fitness based resolutions now that we're in March, summer has just finished, and there are other things taking away your time like study and work. This is why I want to spread the word about this challenge, because who isn't motivated by winning stuff? Just by running walking, swimming and being active  you have a chance to win one of the hundreds of prizes such as running shoes, gift vouchers, backpacks, headphones or even the major prize consisting of a Sporting golden ticket for two people (2x tickets to a selection of sporting events in Australia and New Zealand).

It's really easy to get started,  you simply create your account, connect your app or watch and sync to record your activity, I connected my Garmin watch to my account. Once you are all set up select one of the challenges and complete the exercise goal required for that challenge, for example run 1 x 5km. Once you have completed the challenge, return to the official website to sync your activity. Then select another challenge!

You can complete each challenge as many times as you like to increase your chances of winning prizes.

Key details: 
  • Competition is open to all residents of Australia and New Zealand who are 18 years of age or over.
  • To enter, go to the official The Iconic Sport Challenge 2018 website at theiconicsportchallenge.com and sign up for free by providing your personal details.
  • The Iconic Sport Challenge 2018 commences on 27 February 2018 and concludes on Monday 23 April 2018 at 23:59 pm AEST.
What are you waiting for grab a friend, your runners, and get moving... and possibly win some amazing gear at the same time!   

I have fallen head over heels in love with this month's Bellabox! Whilst the February Loved Up box might look a little lean on the number of products, it is packed with gorgeous and practical range of cosmetics, skincare and products to pamper yourself with.

Palmer's Multi-Effect Perfecting Oil (1ml) Palmer's Multi-Effect Perfecting Facial Oil blends pure cocoa butter with nine anti-ageing oils that aim to keep the skin looking healthy, radiant and more youthful. As the oil contains retinol (vitamin A) which can create sensitivity to sunlight I tend to use this product when I know I'm not going to be out in the sun or the elements.

Clarins Extra-Firming Day Cream (30ml)

When I said that there was something for everyone in this months Bellabox, this is one of the products I had in mind. I've used it a a few times and I really could not speak more highly of this product if I tried. My face gets a beating from the elements, and with this cream I've noticed a positive difference in my complexion. This cream is ideal for all skin types, is incredibly light, and it activates collagen synthesis and reduces the appearance of wrinkles.

Luiere Anti-Ageing Sheet Mask (1 Mask)
The Anti-Ageing mask features Centella, which stimulates collagen production and increases elasticity for smoother skin. One thing I  wonder about sheet masks is about the impact on the environment which I was delighted to read that this mask are environmentally friendly biodegradable bio-Cellulose masks, made from natural fibres, allowing for greater moisture retention and penetration of ingredients.


Manna Kadar Product 
Everyone will be receiving one makeup product from Paris-born beauty guru, Manna Kadar in their box this month. There’s the Paradise Pearlised Blush, Chic Highlighting Powder, First Class Eyeshadow, and the 3-in-1 Blush Eyeshadow Highlighter. I received the First Class Eyeshadow, it is a highly pigmented, classy browny-pink eyeshadow, perfect for creating a softer smokey eye. I have found it to be lightweight and easy to apply for a natural or not so natural look. 

Orginal Source Moisturising Shower Milk (Full-sized)
Original Source are known for producing delicious fragrances that smell good enough to eat, these lush shower milks from Original Source feature vegan milk extracts (from plants) to soften, cleanse and nourish the skin. I received Sweet Apple and Vanilla Milk which is a little sweet for my own preference however I do have some girlfriends who I know would just adore this scent.


Nutrimetics BB Cream, 1 Sachet Sample
I'm a big fan of sachet samples that are single use and I also have a soft spot for BB creams. Even though this is just 1 sachet this is certainly going into my gym bag! This BB Crème Skin Perfector comes in light/medium and is rather talented as it’s a primer, tinted moisturiser, SPF15 sunscreen and skin perfector that minimises pigmentation and brightens the skin.

To sum up what I think of the February box in five words "something extra special for everyone ". I wonder what they in store for us next month?

Bellabox - RRP: $17.95 ($15.00+ $2.95 P&H) on a subscription plan, billed monthly, but you can cancel anytime. For $5 off your first women's monthly box subscription use the promo code “NICTATT”. 

For further information about the contents of the February 2018 Bellabox visit the Bellabox Blog.

This is a sponsored post, I received either product and/or payment in exchange for this post. 

Every-time Facebook, Instagram, Twitter, Pinterest or any other social media platform makes big changes around algorithms I see people panic. For me reading past the panic and getting down and dirty with the facts I see great potential for brands in most cases. Let's be honest here, the social media platforms require brands to use them as to advertise on them. If brands big and small started dropping off their platform they would lose revenue.

I've seen quite a bit of panic around the recent Facebook algorithm changes, and also had people who have point blank to my face told me that with these changes that you can no longer use vote baiting, react baiting and share baiting. That's when I've nodded and  smiled, thinking to myself "I've done this on the odd occasion to test the way it works, but none of these would ever be the core focus of a social media strategy."

The new algorithm for Facebook, in short, will be prioritising comments and conversation over shameless promotion, and the content deemed to sales focused and spammy will be demoted.
I've found through my own experience that it is the people who are using the spammy and shameless self-promotion techniques, who are panicking. They are also the people who tend to try to play the system rather than focus on good quality storytelling and content.

5 tips on how to make the most out of latest Facebook algorithm update:
  • Avoid asking for comments, shares, or likes as a way to boost engagement.
  • Have a good mix of content, it shouldn't be all sales driven
  • Experiment with the types and formats of content you share
  • Post content that encourages discussion and interaction
  • Be your brand, be you and be good at what you do

Brands don’t need to look at this latest Facebook algorithm update and panic. In fact, it can actually be viewed as a positive, with Facebook stamping out spammy marketing tactics, your brand has the opportunity to rise above the mediocrity.

Feel free to follow me on Instagram at www.instagram.com/nictatt or find me on Twitter at www.twitter.com/nictatt
The countdown is on until one of my favourite film festivals - the AllianceFrançaise French Film Festival!

Running across 7 cities and 2 satellite locations from late February to early April 2018, the Festival, which screens at Palace Cinemas throughout Australia, is proudly presented by the Alliance Française in association with the Embassy of France in Australia, Unifrance Films and the gracious support of esteemed Presenting Sponsor, Renault Australia.

Once again, this beloved, yet very avant-garde ‘grande dame’ will delight with a superb line-up of contemporary French cinema. For his second year at the helm, Artistic Director, Philippe Platel, has selected over 50 features and documentaries – many of which will be Australian premières. The 2018 programme reflects the overall sense of positivity infusing many recent French titles, incorporating messages of courage, generosity, camaraderie and equality.

I had the pleasure of seeing See You Up There, it captured everything that I love about french cinema, the story, the detail, the depth and the dark sense of humor. The film is a story of two friends who meet during their time at war and take on a journey where they both support and help each other grow in a most poetic way.

National dates and venues for the 2018 Alliance Française French Film Festival are:

The perfect Valentine’s gift! Bellabox’s Limited Edition Couples Box is here and it's chock full of amazing goodies. It's no secret that my other half Mark and I love to do facials together and don't mind the odd massage too. This box has a little something of everything from hand cream to lipstick, sheet masks to bodywash and everything in between. 

Dusty Girls Makeup Earth Cream Tinted Moisturiser in Medium (50ml RRP $20.00, Available at dustygirls.com.au)
I'm in love with this product. I've worn it to the gym, at work at the gym and out and about and I've been  really liking the buildable coverage and hydration that the product offers. You don't need to use much either, which means it doesn't feel heavy or thick.

Molton Brown Coastal Cypress and Sea Fennel and Rosa Absolute Bath and Shower Gel (300ml RRP $39.00, Available at moltonbrown.com.au)
I'll be honest I personally prefer masculine scents, so I might have to fight Mark for the Sea Fennel one to put in my gym bag. Both smell lovely and have a luxury feel to them, whilst helping you scrub up nicely.

Intense Formulas Facial Sheet Mask Treatment (3 Sheet Masks RRP $24.00, Available at intenseformulas.com)
Mark and I tried tried this 100% natural, luxurious facial mask designed to leave your skin soothed, clean and hydrated, and guess what? Other than us looking hilarious with them on, they did leave our skin feeling and looking amazing.

Bic Australia Premium Bic Flex 5 Men's Disposable Razor (2 Packs RRP $6.50, Available at Coles and Woolworths)
I've not yet tried this razor and neither has Mark. What I do like about recieving the razor in the box is that it's really for anyone who has shaving needs. Who doesn't need a good razor on hand? 

Soul Organics Company Serenity Bath Salts (350g RRP $15.95, Available at soulorganicsco.com.au)
This is something I wish I could review for you, however we don't have a bath. If unlike me you do have a bath this would certainly be perfect to treat yourself to a deeply relaxing soak. The bath salts are enriched with a beautiful hand blend of Epsom and pink Himalayan salts - perfect for relaxing. 

Penelope Cosmetics Matte Liquid Lipstick (3.2g RRP $19.95, Available at penelopecosmetics.com.au)
15% of the earnings from Penelope Cosmetics are donated to Les Powell, helping children with disabilities get through everyday with ease! Matte Liquid Lipsticks are a great to add a bit of subtle colour to your lips or for making them bold and stand out.

Sweet Mickie Ginger Heart 'Be Mine' Cookie (65g RRP $4.50, Available at sweetmickie.com)
I love cookies and love ginger, so it's safe to say I found it hard to resist eating this delicious golden ginger cookie. Sweet Mickie do make possibly the best cookies I've ever had. 

Summer Land Camels Soothing Hand Cream (50ml RRP $27.00, Available at summerlandcamels.com.au)
This hand cream is designed to deeply hydrate and restore your hands with the healing properties of camel milk, blended with soothing botanicals.The product received in the limited edition couples box is perfect for throwing in your handbag or gym bag to give your hands some TLC on the go. 

Smile Makers Generous Gel  (30ml RRP $19.95, Available at Priceline and smilemakerscollection.com)
A personal lubricant for the more sensitive body parts, plus they threw in a tee!

Skor the Sampler Skor (4 Piece Sampler Set RRP $8.95, Available at skor.com.au)
Designed for the Australian man, and for the Australian man on-the-go, there are 4 hero products in a convenient travel pack. The Sampler includes an All-In-One Hydrating Lotion, Stop The Chafe Sports Balm, The All Rounder Hair & Body Wash and Clean Up Exfoliating Cleaner - everything you could possibly need for a weekend getaway, or to have on gym after a sweaty workout in the gym. Again male or female I think you'll love this product. I'll be honest I've been eyeing it off. 

Birka Cappuccino Massage Oil Candle (50ml RRP $20.00, Available at birka.com.au)
Coffee and massage in one, yes please! This is a relaxing massage oil candle that will leave you in a state of pure bliss! Once lit, this soy-based candle is designed to slowly melt, turning the wax into warm massage oil that can be safely poured into your hands, or straight onto your body, for a sensual and relaxing massage experience.

Sukin for Men Facial Moisturiser (225ml RRP $10.99, Available at Chemist Warehouse)
In the box was a full size Sukin For Men’s Facial Moisturiser, I think though even if you're a women that you too could get away with using this as part of your morning ritual. Formulated with sesame seed, coconut, jojoba oils and aloe vera, your skin will be expertly hydrated and smelling of refreshing citrus and cinnamon.

To sum up what I think of this limited edition box in five words "time to get loved up".

For further information about the contents of the Limited Edition Couples Box from Bellabox visit the Bellabox Website.

This is a sponsored post, I received either product and/or payment in exchange for this post. 

Following on from my review of the December Festive and Fabulous Bellabox, I've a review of their January All About New Box. This month's Bellabox contains a gorgeous mix of makeup, skincare, and body products, perfect for kicking off 2018 with and for treating your skin and body after the festive season. 

Karen Murrell Lipstick and voucher - Full Size (RRP: $30.00)  
Karen Murrell, a New Zealand based company, creates all of their lipsticks as natural as possible while still maintaining glamour and long-lasting staying power. Their lipsticks are quite possibly just as delicious as they are beautiful with nourishing natural ingredients, including avocado oil, carnauba wax, cinnamon and sweet orange. I found the lipstick in Violet Mousse to be creamy and long-lasting with an easy-glide finish, and natural looking colour. You we also receive a voucher to purchase another lipstick from Priceline.

Blaq Meteor Shower Scrub 50g (200g: RRP $24.95) 
I'm an absolute sucker for a great scrub, and this one is no exception. This  iridescent shower scrub is formulated from actual meteors from outer space. It is a blend of ingredient-activated charcoal and fragments of meteor, to provide you with a gentle exfoliation and glow. Each pack even comes with its own unique code so you can check out where and when your space dust came from, mine came from a meteor that landed in 1947 in the Sikhote-Alin Mountains, Maritime Province, Russia - how exciting! The sample size you receive in this months Bellabox is generous in size.

Swisse Blood Orange Brightening Facial Serum Sample Size (30ml RRP $29.99)
I've had some hit and miss experiences with serums, this one is a hit! The Swisse Blood Orange Brightening Facial Serum combines potent antioxidants to brighten the skin’s appearance and help protect against the signs of ageing. It will even skin tone, balance the appearance of hyperpigmentation. When you're like me and have spent your fair share of time in the elements, this is a must have, or at the very least try.

Essenzza Fuss Free Naturals Face Sheet Mask 30g (30g RRP $4.95)
With natural active ingredients, and zero sulphates, parabens or harsh preservatives, Essenzza Fuss Free Naturals Sheet Masks are the easy way to achieve smooth and hydrated skin. The natural Japanese silk facial mask is easy to apply straight from the sachet, and after 15-20 minutes is then removed and discarded. 

1000 Hour Instant Brows 1.4g (1.4g RRP $9.99)
1000 Hour Instant Brows is a brush-on brow mascara. Being blonde the clear (which I received) isn't really suitable for me, as I still need to use colour to fill in my brows. The brow mascara does however provide a light gel base that tames and sets your brows for the perfect shape.


Palmolive Oil Infusions Body Moisturiser, 2 Sachet Samples
I'm a big fan of sachet samples that are single use, they are perfect for throwing into the gym bag. This non-greasy body lotion is great to use after a post workout shower, as it is non-greasy and hydrates and replenishes the skin. The nourishing blend of Rose and Macadamia Oil feels luxurious too. 

To sum up what I think of this months box in five words "new products that compliment you". I wonder what they in store for us in February?

I've also been given a Bellabox to giveaway, visit www.instagram.com/p/BeL-TC2lFQr for all the details. 

Bellabox - RRP: $17.95 ($15.00+ $2.95 P&H) on a subscription plan, billed monthly, but you can cancel anytime. For $5 off your first women's monthly box subscription use the promo code “NICTATT”. 

For further information about the contents of the January 2018 Bellabox visit the Bellabox Blog.

This is a sponsored post, I received either product and/or payment in exchange for this post.