A Re-imagined Melbourne Fashion Week is Coming in November

One of my favourite events as a Melbourne creative is Melbourne Fashion Week (M/FW) presented by the City of Melburne. I'm excited to share that after months of planning they have just announced that a re-worked M/FW will run from 23-29 November.

COVID-19 has seen M/FW push the reset button and re-think the ways in which they can support Melbourne's local designers and retailers. This year, for the first time ever, they'll be presenting a program featuring both digital and in-person events (if COVID-19 restrictions allow). 

The week long, 100-per-cent-free event will include an impressive line-up of digitally delivered, free runways from some of Melbourne's favourite local designers as well as emerging fashion talent. M/FW will also be presenting a series of digital talks with industry experts as well as some in-person elements, factoring in social distancing restrictions.

The Fashion Capsules exhibitions, shop front installations and a revised Vogue American Express Fashion’s Night In will all take place in the weeks leading up to the official M/FW event.

I'm excited about this new format which will bring Melbourne designers and retailers virtually to a wider audience, some of whom may not of been able to attend the event in the past. M/FW will also give Melbourne designers and retailers a much needed boost during a time where they've faced many challenges. 

Stay tuned in the coming months as they reveal more of what's in store for M/FW 2020.

Stay in the know:

• Subscribe to the Melbourne Fashion Week newsletter for updates mfw.melbourne.vic.gov.au/subscribe
• Follow the Melbourne Fashion Week Instagram account www.instagram.com/melbfashionweek
• Like Melbourne Fashion Week on Facebook www.facebook.com/melbfashionweek