Things To Do: Never Permanent

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Never Permanent (a Semi Permanent Spinoff) is a new event coming to Melbourne on August 24th, 2023. The event is a full-day program of keynote talks and panel discussions exploring the intersection of creativity and technology. The lineup of speakers includes some of the world's most exciting filmmakers, authors, artists, and musicians, including Roman Coppola, Ta-ku, Mindy Seu, Serwah Attafuah, Joshua To + Nicholas Kamuda, Angie Abdilla, Jesse Woolston, and Justin Ridler. Behind the event is the team that hosts the acclaimed design festival Semi Permanent, known for its high-quality talks, workshops, and exhibitions. For over 20 years Semi Permanent has been bringing together the creative industries from across the world, hosting events in Sydney, Melbourne, Auckland, Los Angeles, New York, and London. The festival is a great place to learn from the world's best creative minds and to network with other creative professionals. Never Permanent promises to be a timely and thought
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An Alternative To Using Linktree

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An Alternative To Using Linktree

Once upon a time I joined the masses of people using Linktree so that I could link to multiple pages through Instagram. While it provides a convenient way to share various URL links when you can only submit one URL link and is somewhat an industry standard, I have noticed that the convenience comes at a cost.

The 101 on Linktree:

  • Some platforms like Instagram only let you add one URL link in your bio
  • People have so many things going on that one URL link just isn't enough
  • Linktree makes it possible to share more than one URL link
  • You can add numerous different URL links into Linktree, then add just the one Linktree URL to where you want
  • When someone clicks on the Linktree URL link, they will see a list of all of the different links you added
  • You can customise your Linktree links and view very basic analytics
  • There is a free and paid version of Linktree
When I started using Linktree, I was delighted as it solved the problem of only being able to provide one link on some social media platforms. I also noticed a few issues with using Linktree:
  • The free version doesn't allow for much branding 
  • I had no control in regards to the stability of Linktree, what if it went down? Or links could be hijacked?
  • The number of users visiting my website was dropping 
  • I had created another step for people wanting to access my content or read further information
  • I couldn't give much content for the URL links I was wanting to direct people to
  • My website ranking (SEO) was being negatively affected as I was driving traffic away from my website

An Alternative To Using Linktree: 

At the end of the day, Linktree is a landing page with a bunch of links on it, so I created my own single URL link page on my website. It comes at no extra cost, and I can do what I like to it. As a result, I have noticed:
  • An increase in website users 
  • When I promote a link that there is greater engagement on that link
  • That I have complete creative control over the page 
  • I have the ability to share more information about the links I'm directing people to
  • My website SEO is improving
  • I've greater insight in regards to analytics (I use Google Analytics)
  • I have greater curation control over how I share my links
What I like about this tactic is that can go as elaborate or as simple as you want when creating your own URL link landing page for your website. It's just like creating an additional page on your website. You can add images and buttons if you want, however make sure you keep in mind that you also want the page to be mobile friendly as well. 

If you do create one yourself, please share a link to in the comments below as I would like to check it out.

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