SurfAid #MakeAWave 14 Day Update

I am proud to be an Ambassador for the SurfAid's #MakeAWave challenge. I had set out to be either surfing, kayaking, canoeing or swimming for 30 days in September however I'm based in Melbourne and current COVID restrictions have impacted this. For the first 7 days of the 30 day challenge I was either kayaking, training with waterfilled training equipment, getting creative or doing surf inspired workouts. Over the past week (days 8 - 14) I've been kayaking, taking out an old wave rider, training at home, and I even had a lay day. So far I've raised $186 towards my goal of raising over $1000 to help SurfAid deliver their programs. When you  support my fundraising  you give people in remote communities connected to us through surfing a hand up, rather than a handout.  SurfAid's geographical focus is on the heartlands of surfing where few visitors but surfers go, make their work unique. They specialise in working in very isolated villages where the maternal and chil

How To Survive Facebook’s New Algorithm

How To Survive Facebook’s New Algorithm

Every-time Facebook, Instagram, Twitter, Pinterest or any other social media platform makes big changes around algorithms I see people panic. For me reading past the panic and getting down and dirty with the facts I see great potential for brands in most cases. Let's be honest here, the social media platforms require brands to use them as to advertise on them. If brands big and small started dropping off their platform they would lose revenue.

I've seen quite a bit of panic around the recent Facebook algorithm changes, and also had people who have point blank to my face told me that with these changes that you can no longer use vote baiting, react baiting and share baiting. That's when I've nodded and smiled, thinking to myself "I've done this on the odd occasion to test the way it works, but none of these would ever be the core focus of a social media strategy."

The new algorithm for Facebook, in short, will be prioritising comments and conversation over shameless promotion, and the content deemed to sales focused and spammy will be demoted.
I've found through my own experience that it is the people who are using the spammy and shameless self-promotion techniques, who are panicking. They are also the people who tend to try to play the system rather than focus on good quality storytelling and content.

5 tips on how to make the most out of latest Facebook algorithm update:
  • Avoid asking for comments, shares, or likes as a way to boost engagement.
  • Have a good mix of content, it shouldn't be all sales driven
  • Experiment with the types and formats of content you share
  • Post content that encourages discussion and interaction
  • Be your brand, be you and be good at what you do

Brands don’t need to look at this latest Facebook algorithm update and panic. In fact, it can actually be viewed as a positive, with Facebook stamping out spammy marketing tactics, your brand has the opportunity to rise above the mediocrity.

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